Google Ads Playbook
Do you want more insights into all the Google Ads settings and a 200 point list with tips on optimizations and experiments?
Don’t look further I have created a template file with all the Google Ads settings and a list with in total more than 600 points.
What do you get in this document:
- Google Ads settings checklist with 121 points
- Account settings checklist with 13 points
- Search settings checklist with 68 points
- Pmax settings checklist with 54 points
- Standard shopping checklist with 34 points
- Display settings checklist with 57 points
- Demand Gen settings checklist with 52 points
- Tips & experiments checklist with 218 points
- SOP list with 68 points
- Update list with all the new updates in the file
- 166 Google Ads PDF files
- Shopping attribute list with 71 attributes
- 46 how-to videos
- 5 exclusion lists
- links to 36 scripts
- 6 looker studio templates
How-to videos on:
- how to capture GCLID (GTM)
- how to send a GCLID to Excel (Zapier)
- how to capture GCLID (WordPress > Contact Form 7)
- how to install consent mode v2 (GTM)
- how to track Calendly (GTM)
- how to install e-com tracking for GA4
- how to implement the basic version of consent mode (GTM)
- how to implement enhanced web conversions (GTM)
- how to implement dynamic remarketing (GTM)
- how to make a custom column (for conversions)
- how to install a purchase ads conversion, with dynamic value and order id(GTM)
- how to test a purchase conversions and check(GTM)
- how to use enhanced conversions without data layer(GTM)
- free dynamic remarketing training( measure product id, create audience + select dynamic remarketing option)
- how-to-install Microsoft Clarity video
- how to implement enhanced conversions for leads
- how to send enhanced conversions to Excel
- how to send enhanced conversion from Excel to Google Ads
- how to measure GCLID
- how to send GCLID from Excel to Google Ads and how to send to Google Ads
- how to send GCLID automatically from Excel to Google Ads
- how to add a customer list to Google Ads
- how to install server-side tracking (container + GA4)
- how to install Google Ads tags server-side
- how to debug and check server-side tracking
- how-to-install a timer video
- how-to measure an element visibility
- how to measure a contact form submission
- how to make a thank-you page for CF7
- how to measure scroll depth (GA4, GTM)
- how to measure buttons
- how to send products to Google Merchant Center
- how to install Cookiebot with a plugin
- how to install POAS
- how to retract or restate conversions
- send how to install remarketing events to developer
The document will be updated weekly if settings change and I will add new tips & videos weekly. You will get those updates for free.
Note that you have a 30-day money-back guarantee if you don’t get enough value out of this sheet.
Bernt Muurling
We often use Adriaan's Google Ads playbook at Taskforce. This way, we make sure we don't overlook things and can guarantee high quality.
Geert Groot
The amount of tips and checks in this Google Ads playbook is massive. Adriaan has put all of his tips and resources in it and this will help you audit and optimize your accounts to the max. A no-brainer for this money!
Denie Geertzen
Adriaan Dekker's Google Ads Settings Template is my go-to document when I'm in doubt about certain settings, out of inspiration, or need a quick how-to video to implement something. The document name 'Template' doesn't do it justice, as I regard it more as an actual library. Pro tip: use this document to audit new accounts—you won't overlook a single thing.